How Do Alcohol Deductions Work?

When alcohol brands sell to stores through a distributor, they expect to be paid a certain amount. But in reality, payments often come in short, thanks to deductions. These are amounts the distributor subtracts from your payment, claiming reasons like damage, late delivery, or promotions.

Some deductions are fair. But many are wrong and it eats into your margin.

This is what happens:

You agreed to a $3 discount per bottle, for a 30-day promotion at 500 stores. If that promotion accidentally ran 60 days instead of 30, you just got charged twice the amount you agreed to. That’s money directly out of your margin.

These errors are hard to catch manually, and they add up. That’s where Revya comes in. We track what was actually agreed to, by distributor, promotion, and time period, and automatically flag any deductions that don’t match. Instead of guessing or spot-checking, you get a clear picture of what’s off and how much you’re owed.