Specialists win where generalists compromise
Vividly is a powerful TPM platform for consumer brands. Revya is built from the ground up for CPG—with planning, deduction recovery, and distributor integrations that actually work in your industry.
Enterprise TPM wasn't built for CPG complexity
General trade promotion tools miss the unique challenges that CPG companies face
DSD Distributor Blindness
Most TPM platforms were built for big box retail. Direct store delivery is an afterthought—or completely missing. Your DSD partners remain a black box.
Plan Without Context
You're forecasting in a vacuum. No integration with what distributors actually ordered. No visibility into retailer-level execution. Just spreadsheets and hope.
Recovery as an Afterthought
Deduction management is an add-on module or requires manual workarounds. You recover what you remember to dispute. Everything else gets written off as cost of doing business.
Generalist tools create CPG-shaped holes
A TPM platform built for all consumer brands is optimized for none of them.
No native DSD distributor data flow
Recovery tools are disconnected from planning
Deductions aren't tied to promotional calendar
No way to model 'what-if' scenarios across distribution channels
Training takes months. Implementation takes quarters.
"When your tool isn't built for your industry, you become the customization expert instead of a revenue expert."
CPG doesn't fit the mold. Why should your software?
Built specifically for CPG reality
Not a compromise. Not an add-on. A platform designed from the ground up for how you actually do business.
Planning That Connects to Reality
Your forecast integrates distributor orders, retailer promotions, and trade spend in one view. You're not planning blind—you're planning with full visibility into execution.
100+ DSD Distributor Integrations
Native connections to the distributors you actually work with. Automated document processing, real-time deduction capture, no manual file transfers. This is how CPG companies actually operate.
Trade Spend That Makes Sense
Plan promotional calendars, track budget vs. actuals, understand true cost-to-serve by channel and retailer. See where your trade dollars actually go and what they're actually generating.
Recovery Built Into Planning
$7M+ in deductions processed. 74-97% win rates. But deductions aren't a separate problem—they're part of your revenue forecast. Plan better, lose less, recover what's left.
CPG leaders trust the specialist
Obvi
$44K+
Recovered in 90 days
97%
Auto-match rate
15hrs
Saved weekly
3 mo
To full visibility
"We evaluated three major TPM platforms. Only Revya understood our DSD distribution model and had deduction recovery built in. Implementation was 6 months faster than the alternatives."
Operations Team
Obvi
Generalist vs. specialist
Both are trade promotion platforms. Only one was built for CPG companies.
A comprehensive TPM platform designed for all consumer brands—from FMCGs to fashion to tech.
A revenue operations platform designed specifically for CPG companies. Planning, trade spend, deduction recovery, and DSD integration—all native.
You could pick a generalist tool and spend 12 months customizing it for CPG. Or pick a platform built from day one to solve your actual problems.
Feature-by-feature comparison
| Feature | Vividly | Revya |
|---|---|---|
| Trade Promotion Management | ||
| DSD Distributor Integrations | — | |
| Native Deduction Recovery | — | |
| Revenue Forecasting | ||
| Promotional Calendar Planning | ||
| Budget vs. Actuals Tracking | ||
| Distributor Order Integration | — | |
| Variance Explanation Framework | — | |
| Cost-to-Serve by Channel | Limited | |
| Deduction Win Rate Analysis | — | |
| CPG-Specific Templates | — | |
| Implementation Speed | — |
Stop forcing CPG into enterprise-shaped boxes
Use a platform built by and for CPG leaders. Plan better. Lose less. Recover more.
No credit card required