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The CPG Revenue Playbook

Practical guides to trade planning, payment matching and deduction recovery for CPG sales and finance teams.

Trade planning and account profitability

Validate promotion costs, compare retailer economics and use actual spend in the next plan. Explore trade planning

Reference9 min read

What Is a UNFI MCB? Categories, Backup, and Disputes

MCB is UNFI's Manufacturer ChargeBack. See the MCB Category codes, what the weekly backup file actually contains, and the three checks that decide a dispute.

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Playbook3 min read

How to Catch and Dispute Duplicate Slotting Charges

Check for repeat slotting charges by retailer, SKU, store and authorization. Compare the records before treating a second charge as an error.

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Playbook3 min read

How to Validate Promotional Deductions

Compare promotion dates, agreed funding and eligible quantities with deduction backup. Separate volume changes from unsupported charges.

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Strategy4 min read

Per-Retailer Profitability After Deductions

See revenue after deductions by retailer, then include product and account costs to understand profitability.

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Playbook3 min read

How to Dispute a Pricing Discrepancy with a Retailer

Compare agreed prices, invoice rates and deduction backup. Document pricing errors and track disputes without assuming every difference is invalid.

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Industry Insights3 min read

What Are Retailer Spoils Programs?

Understand agreed allowances for expired or damaged goods. Match spoils deductions to the program terms and check for duplicate charges.

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Cash application and month-end close

Match remittances to invoices, explain short pays and prepare reviewed records for close. Explore cash application

Reference10 min read

CPG Deduction Glossary - 40+ Terms Explained

Glossary of CPG deduction terms: trade deductions, promotional allowances, shortage claims, slotting fees, MCBs, chargebacks, and more. 40+ terms explained.

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Guide9 min read

NetSuite Deductions Automation for CPG Brands

How NetSuite records a short payment as a deduction, what it cannot check, and how to automate the evidence and coding work while finance controls every posting.

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Guide8 min read

Accounts Receivable Deductions: A Guide for CPG Finance

Understand accounts receivable deductions, connect each short payment to its evidence and build a review process for coding and dispute decisions.

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Guide5 min read

UNFI Cash Application & Deductions Guide

Everything CPG brands need to know about cash application and deduction management with UNFI. From EDI setup to MCB documents and dispute processes.

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Playbook4 min read

How to Review a UNFI Early Payment Discount

Match the discount to your agreed payment terms and the correct dates. Build a clear dispute when the evidence shows the discount was not earned.

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Guide4 min read

What Is Cash Application for CPG Deductions?

How cash application works for CPG: matching distributor payments to invoices, explaining deductions and preparing reviewed records for month-end close.

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Reference3 min read

Why Is My Invoice Missing from the Retailer Portal?

When an invoice is missing from a retailer system, payment can be delayed or missed. Here is how to find the gap and follow up.

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Deduction recovery and distributor operations

Collect evidence, review the charge and follow an approved dispute through to repayment. Explore deduction recovery

Industry Insights8 min read

Distributor Chargebacks: Managing Revenue Impact

How UNFI and KeHE chargebacks work, what they cost CPG brands, which are preventable, and the practical steps to protect your margin.

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Industry Insights8 min read

How to Find and Review Invalid CPG Deductions

Where invalid distributor deductions hide, why they slip through manual review, and the operational playbook for recovering them.

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Reference8 min read

UNFI Deduction Codes: What Each One Means

The MCB Category codes on your UNFI backup file, what the reference number tells you, and which codes are worth disputing. Written from the actual files.

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Playbook14 min read

UNFI vs KeHE Deductions: The Survival Guide for CPG Brands

UNFI vs KeHE deductions side by side: chargeback families, where the backup lives, myunfi and K-Solve dispute windows, and which deductions are worth fighting.

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Playbook11 min read

Lowe's Vendor Deductions: PAC Allowances, RTMs and Vendor Gateway

How Lowe's deductions work in Vendor Gateway, and how to check the monthly MST, co-marketing and infrastructure allowances PO by PO.

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Strategy6 min read

How to Review and Recover Invalid Shortage Claims

Check receiving counts, case packs and delivery evidence before disputing a shortage. Track the claim through to an actual credit or repayment.

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Best Practices10 min read

Deduction Management Best Practices for CPG

Build scalable deduction management processes. Learn the common mistakes brands make and how to establish a foundation that grows with your business.

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Reference2 min read

Walmart OTIF: A Supplier Review Checklist

Understand on-time, in-full performance and gather the shipment evidence needed to review a Walmart compliance charge.

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Playbook9 min read

What Is a KeHE UDR? The 48-Hour Dispute Window

Read a KeHE UDR, value the affected lines and gather the evidence for a timely written response. Check the notice and current supplier policy.

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Industry Insights4 min read

Why Are My Distributor Deductions Growing?

Separate volume, trade spend, operational fees and coding changes before deciding whether rising deductions indicate a problem.

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Playbook2 min read

What Is an Amazon Shortage Claim?

Distinguish vendor invoice shortages from seller inventory claims, then reconcile quantities and follow the policy for the correct Amazon program.

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Reference2 min read

Target Perfect Order: A Supplier Review Checklist

Review ASN availability, data accuracy and physical labeling against the current Target requirements for your account.

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Playbook4 min read

How to Escalate a Denied Deduction Dispute

Review why a deduction dispute was denied, add evidence and follow the distributor's escalation process. Track the claim through to a documented outcome.

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Playbook3 min read

What Documentation Wins a Shortage Dispute?

Gather invoices, receiving counts and signed delivery records. Reconcile units and assemble the evidence required for a shortage dispute.

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Strategy4 min read

Hire AR Staff or Automate Deduction Management?

Compare process gaps, review capacity and automation when deciding whether to hire more accounts receivable staff for deduction management.

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Industry Insights4 min read

How to Measure Your Deduction Recovery Rate

Define a recovery baseline from your own deductions. Separate reviewed, disputed, approved and repaid amounts before comparing performance.

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Industry Insights4 min read

Why Are My Shortage Deductions Being Undercounted?

Shortage deductions often hide as sales reductions in the books. Here is why it happens and how to fix the coding so you can see the real numbers.

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Industry Insights3 min read

Deduction Dispute Deadlines: How to Manage Aging Claims

Track policy deadlines, missing evidence and follow-ups without confusing an aging claim with a guaranteed recovery percentage.

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Playbook3 min read

How to Get Proof of Delivery for a Dispute

Find signed delivery records, check piece counts and exceptions, and use the evidence to review a distributor shortage claim.

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Guide4 min read

KeHE Fees in 2026: Fuel Surcharge, Barcode, and NEDI Charges

KeHE's 2026 fee schedule: the July 26 fuel surcharge trigger, the GTIN barcode charge, and the NEDI invoice fee. What changed and how to check it.

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Guide3 min read

What Are KeHE Fuel Surcharge Fees?

KeHE's fuel surcharge hits free on board purchase orders whenever diesel runs $3.899 or higher. Billed by lane mileage. Live since July 26, 2026.

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Guide3 min read

Why Am I Getting Barcode Compliance Fines from KeHE?

KeHE's case barcode specification in plain terms: two sides, size, placement, quiet zone and the ink colors its scanners cannot read. Plus what to document.

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Guide3 min read

What Are NEDI KeHE Deductions For?

NEDI deductions, or Non-Compliant Invoice Billing fines, are KeHE's charge for not invoicing electronically. $150 per invoice, and the one version worth disputing.

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Guide3 min read

UNFI Fuel Index Surcharge: Rates, Trigger, Who Pays

UNFI's Fuel Index Surcharge is a flat per-delivery charge on its customers, not a supplier fine. The $2.49 trigger, the rate table, and who it addresses.

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Ready to recover your revenue?

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